The OGA Journal
Two rooms, one voice.
One side is for the person using the product. The other is for the person deciding whether to stock it. Both are written by the people who make it.
For everyone else
All 20 articles
Goodness Knows
What is actually in the tube, what it does, and how to use it. No miracle claims, no filler.
Ingredients
Eucalyptus Oil or Tea Tree Oil: Which One for What
Two Australian oils that get used interchangeably and shouldn't be. What each is, where they genuinely differ, and which to reach for.
Ingredients
What's Actually in a Manuka Honey Propolis Spray
Two bee ingredients, one small bottle. What manuka honey and propolis actually are, what the grading means, and what to check on the label.
Paw Paw
Using Paw Paw Balm Through an Australian Summer
Heat, salt water, air conditioning and wind all dry skin out in different ways. How to use a balm through an Australian summer, and...
For buyers and distributors
All 20 articles
Shelf Life
Stocking, margin, compliance and export. Written for the person making the buying decision, not the person using the product.
Margin
Private Label or Stocking a Brand: An Honest Comparison
Private label gives better margin and no price comparison. A brand brings its own demand. What each actually costs you, including the parts nobody...
Compliance
The Paperwork Behind an Export Order
The documents behind a first export order, who prepares each one, and the three that most often hold a shipment at the other end.
Export
Selling Australian Wellness Products in Southeast Asia
Singapore, Malaysia, Indonesia and Vietnam are four different markets, not one region. What changes between them and what Australian brands get wrong.